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Nurture Connect provides work-at-home jobs for seniors in virtual call centers.

Sandy, UT — June 26, 2009

Seniors are quickly becoming the worst-hit demographic sector in the US economic woes. An analysis from the Consumer Bankruptcy Project shows that the bankruptcy rate for older Americans 55-plus has soared and the older the age group, the worse the statistics get. Jobs for seniors are scarce, but one company is helping to create new opportunities and part-time jobs for seniors that fit their lifestyles. Nurture Connect, Inc. has launched a national network of “virtual call centers” that allow seniors to work at home providing customer support services for companies that are quickly finding value in the talents that mature Americans have to offer.

The Consumer Bankruptcy Project report published in Harvard Law & Policy Review revealed that individuals 65 and older became twice as likely to file bankruptcy in the sampling period of 2001-2007, and among seniors 75 and older the rate more than quadrupled. Protecting and developing part-time and full time jobs for senior citizens is not currently being given top priority in the national dialogue and stimulus plan.

“A significant number of Americans are entering their elder years with a large amount of debt and often are still incurring debt to meet their medical needs,” said Shana Duthie, founder and CEO of Nurture Connect. “They are struggling to survive on fixed incomes that in many cases have taken a tremendous hit due to investments losing value. Many seniors are coming out of retirement to find employment again, and the tight labor market is challenging for them at best.”

Nurture Connect is an inbound customer support service provider that specializes in providing customer and technical support to the 65+ demographic , and has found a promising niche market creating win-win scenarios for both seniors seeking jobs and companies struggling to keep customer service levels high while keeping costs low. Because senior customers prefer to use the telephone as primary means of communication, they often represent a disproportionate number of inbound calls, and many seniors express frustration in dealing with offshore customer support teams – particularly in tech support calls. Talking to another senior who can walk them through common tech support and device setup scenarios provides a higher level of satisfaction and increases loyalty to brands that care enough to support their demographic. And with aging boomers becoming a significant purchasing sector for electronics and gadgets, Nurture Connect expects to be very busy in the years to come.

“We understand that older individuals have special challenges and limited patience with technology,” Duthie said. “We also know that there are many older Americans who need to continue working to supplement their retirement or even just to survive. At Nurture Connect we are proud that we are able to provide jobs for seniors where they can utilize their existing skills, or learn new ones and continue to feel valued.”

Nurture Connect makes it easier for senior employees to work with technology themselves, by partnering with MyGait, a manufacturer making specialty computers just for seniors. In fact, MyGait is a Nurture Connect customer – callers to MyGait’s support center will find a fellow senior on the line who has personal experience with the product. Nurture Connect outfits each call center employee with their own MyGait so they can work at home and still have seamless access to the company network. The virtual nature of the business model means that Nurture Connect can set up custom call centers for any company easily, and even employ local seniors for added give-back to a community.

About Nurture Connect, Inc.

Nurture Connect, Inc. was founded by Shana Duthie, a founding management team member with Jitterbug Cellular Phone, and Mike Kennedy, a 30 year call center veteran with companies such as a Convergys and Healthrider. The company is centered on providing high-touch “white glove” customer service for companies while employing those that are 65 years and older, primarily focused in the technology space. Nurture Connect, Inc. is headquartered in Sandy, UT. To find out more about Nurture Connect and its superior customer service solutions visit www.nurtureconnect.com.

About MyGait, LLC

Founded in March 2000, MyGait LLC created a reliable PC coupled with innovative software in order to provide an easier way for older adults to communicate, play games, and surf the Web. MyGait has been successful in providing turn-key computer services to senior living communities throughout the United States. The success of its easy to use computer backed by friendly, helpful support has contributed to the launch of a new PC that is available for any individual wanting a simple computing solution. MyGait, LLC is located in Houston, TX with more information available at www.mygait.com

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