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TouchStar Announces New Partnership With ServiceFirst

Denver, CO — October 19, 2007

TouchStar, the fastest growing call center technology provider, and ServiceFirst Inc., the leading provider of hosted service industry software, today announced a new partnership.

The innovative solution unifies field service, sales, and office personnel to increase revenue, efficiency, and overall service quality. The offering is tailored to the needs of field services businesses such as: HVAC, plumbing, electrical, pool & spa, irrigation & landscaping, security & alarm, refinishing, and telecommunications.

Service organizations are now empowered with all the capabilities of full on-site systems at a price point that is appropriate for small and medium sized businesses. The combined offering includes tools to drive revenue, simplify dispatching, match the technician’s skill sets, and check parts availability. This helps ensure a positive experience for the customer while growing the service business.

“Our partnership with ServiceFirst creates a powerful solution for service companies that drives revenue and improves customer service,” said Brian Smits, TouchStar’s Global Director of Marketing. “Service companies are now empowered with automated service call reminders, intelligent screen pops with customer information & service history, automated service order entry, call flow management, complete customer service center reporting, and cross sell and up sell outbound campaigns.”

“We are enabling a dramatic business transformation for the millions of small and medium field service companies across the country,” said Chuck Simmons, CEO of ServiceFirst, Inc. “For the first time, these businesses can easily access the powerful tools available for every part of their operation, and do so remotely without the large traditional license and integration services investment previously required.”

On-Demand and On-Site versions of the solution are immediately available.

About TouchStar

TouchStar is a rapidly growing world-class communications solutions provider that offers on-site call center software, hosted call center systems, predictive dialers, automated voice messaging, voice, data & long distance services, and an IP PBX Phone System to over 2,500 customers. TouchStar has been named as one of the ‘Fastest Growing Large Private Companies in Colorado’ for five years in a row. TouchStar is headquartered in Denver, Colorado, and has offices in New York, Davenport, Mumbai, Manila, and Manchester. For more information, visit http://www.TouchStar.com.

About ServiceFirst, Inc.

ServiceFirst is the leading provider of on-demand and Windows service management software for small and medium field service companies. Serving the HVAC, plumbing, electrical, pool & spa, irrigation & landscaping, security & alarm, and telecommunications companies and many more for over 24 years, our focus and dedication to the services industry has created one of the most comprehensive service management systems available today. Integrated with the industry’s best of breed partnerships, ServiceFirst offers dispatch, work order management, fleet management, mobile field force management, front office CRM and back-office accounting and billing software. For more information, visit http://www.ServiceFirstInc.com.

Contact:

Christina Whitfield

TouchStar

3025 South Parker Road, Suite 925

Aurora, Colorado 80014

303.338.0678

pr(at)touchstar.com

http://www.touchstar.com

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