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Las Vegas, NV — August 5, 2010

Campaigning in the 21st century has become a much different game than it was before. With the addition of cellular telephony, social media, email, chat and other complicated technologies, political campaigns are beginning to shift into the realm of niche marketing. Targeting a single party or a small group of demographics is no longer a viable option with so many micro-niches in bubbles popping up and disappearing literally overnight in all corners of the US. One of the simpler, more efficient and cost effective ways of campaigning to your supporters is through predictive dialing. Magnalogix offers exactly this, at a fraction of the cost of it?s competitors.

Predictive dialers like Magnalogix take the guesswork out of telephone campaigns in more than one way. First, the manual aspects of dialing are removed, which frees up valuable time for your polling agents to make more calls. Dialing, hang-ups, voice mail and busy signals are almost completely eliminated. Second, there is no manual dialing. A list with customer information including phone number is loaded into the dialer and it does all the work for your agents. The Magnalogix system also incorporates a built in Customer Relationship Management or CRM system, which gives account information about the customer to the agent in real time on their computer, allowing them to gain better rapport with the client. Comprehensive and detailed reports of call metrics are kept in your CRM, allowing you to track, modify and fine-tune every detail of your telemarketing campaign and individual agent?s performance. Data is output in graph form with easy to read and print statistics about every aspect of your dialing operation.

Unlike many “Robo-dialers”, Magnalogix connects registered voters with a live person who will tell them about the campaign and can even transfer them to an expert who can answer any difficult questions they might have. With this approach, you can reach 4 times as many voters in a day as you would with a standard dialer, but still give them the personal touch they expect from a candidate for which they may vote. There are numerous political applications for the Magnalogix hosted predictive dialer including fundraising, advertising, public service announcements, reminders, surveys and more. With Magnalogix, you can eliminate the expense of polling by doing it in-house with your own volunteers. What?s more: you don?t need any expensive hardware or telephone lines, just a computer with USB headset and a broadband Internet connection.

About Magnalogix

Magnalogix is a leading provider of VoIP telephony solutions including telemarketing training and resources and predictive dialer software and call center consulting. The Magnalogix system is a proprietary dialer built from the ground up on a stable computing platform. With security, stability, scalability and portability in mind, Magnalogix was developed as a browser-based solution for call centers worldwide. Visit http://www.magnalogix.com for more information or call directly at 866-460-6611.

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