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Houston, TX — September 20, 2009

At the ERA show in Las Vegas, Nature Trade Center Inc. of Naples, Florida offered live presentations during the conference of its latest virtual call center technology – InterActive Operator®. Rob Riess, CEO of Nature Trade said, “InterActive Operator® is literally game changing technology and is the natural evolution in the way companies and consumers will communicate virtually live on line.”

Many of the attendees of the ERA D2C show came looking for new technologies to help them with their Customer Service and Sales Support offerings. Dream Team Direct Inc. CEO Mike Moreau noted “Every contact matters whether it is to provide good customer service or generate revenue through up selling and cross-selling. FutureView’s InterActive Operator ® enables marketers to provide its customers with a ‘human touch’ unparalleled in today’s virtual call center environment.”

The partnership between FutureView and Nature Trade elicited interest from a variety of different industries looking to increase their presence on the internet to support their direct marketing strategies. Jason Pace, CEO of FutureView Technologies, Inc. added “FutureView is experiencing tremendous adoption across many vertical markets with InterActive Operator®. The success stories include increased sales percentages, higher rates of first call resolution and growing customer retention.”

About FutureView Technologies

FutureView Technologies is a global leader in video agent technologies and services that enable enterprises to easily create more personal, profitable sales and customer service relationships. All of FutureView’s products are pending patent approval, based on our proprietary, IP-based video development toolkit. FutureView Technologies Global Headquarters is in Houston, Texas. Other locations include, Glasgow, Scotland; London, England and Washington D.C. For more information about the InterActive Operator system visit – www.futureviewtech.com

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www.bettermarketingsuccess.com Learn how to market effectively online. Free video series shows you how you can get traffic to your website no matter what company or product you promote.
Video Rating: 0 / 5

Santa Monica, CA — June 9, 2010

In the spirit of election season, here are 8 tips from telecom expert CallFire for developing an online Political marketing strategy or GOTV campaign in the Cloud. CallFire attempts to highlight trends in online political warfare specifically in the 2010 election cycle.

#1 Market your candidate in search results on Google and Bing

Around election time people will be searching these and other search engines by candidate name. Your search result should appear for similar queries and any relevant permutations. Consider showing your candidates ad whenever someone searches for the names of political opponents.

#2 Place site-targeted ads for your candidate on Political websites

Content match advertising allows you to place video or text ads for your candidate across various websites and mobile devices. Consider targeting geographically relevant local news websites and the political news sections of nationally read publications Huffington Post and Politico.

#3 Accept campaign contributions online, via telephone and snail mail

Make it blatantly obvious how supporters can donate to your campaign. Services like Google Checkout, CampaignPay and PayPal allow you to build web-forms to accept online donations. Seemingly simple variances in ad-copy and your call-to-action text can result in considerable percentage changes in your collections efforts. (Fast forward to minute 18:00 to watch Dan Siroker discuss how small changes in user interface design can change donation outcomes.)

#4 Enable volunteers to make voter-outreach calls from home

Some volunteers prefer to work from home. In 2008 and 2010 we saw an increase in on-demand Virtual Call Centers usage by political folk. Solutions like CallFire’s own Cloud Call Center and Five9’sVirtual Call Center software allow volunteers to be geographically distributed areas of the United States.

#5 Survey your population via telephone and social media

Make calculated efforts to collect data on your voting population with online & telephone surveys. For example Facebook and Twitter support applications like RealPolls, providing an easy tool to survey Facebook users. Toll Free feedback hotlines can easily be set up using a Cloud IVR system like CallFire or Angel. Advertising an anonymous feedback hotline allows voters to freely voice their opinions, giving them the opportunity to be heard.

#6 Tailor communication by age, location & political affiliation

If you’re mobilizing volunteers for phone banking, ensure voter-lists are paired with volunteers of similar backgrounds. This creates trust and increases the chances they will discuss issues of mutual importance. For email campaigns, be sure to address issues important to that specific voter. Electronic communication affords you relevance and micro-targeting like never before.

#7 Try the “Google Surge” (no, it’s not a dance move)

The phrase “Google Surge” or “network blast” refers to practice of buying all online ad real-estate for a single ad-network in a given geo-targeted area. A network surge can cost anywhere from M-20M per surge but ensures thousands in your geographic area will see an ad from your candidate.

#8 Partner with an experienced Political Technology company

Experience trumps all, so if you’re late to the game and don’t want to architect your Cloud campaigning solutions in-house, we suggest you find a great technology partner. We recommend a company like Action Kit or an experienced creative political consultancy like CraftDC. If you can’t afford one, a hosted CRM such as Salesforce or Leadmaster platform can be used to manage your outreach efforts.

To accurately measure your outreach efficacy you must define quantifiable success metrics!

The modern political campaign seeks not only brand awareness, but also interaction and voter education. Always question your assumptions, rely on real-time data feeds and create innovative ways to connect with voters.

About CallFire:

CallFire is an industry leader in cloud telephony services that makes using VoIP simple. CallFire specializes in providing high-availability systems, beautiful user interfaces, furious developer support, and unparalleled customer care. Our products include hosted power dialing for agents, voice broadcast, toll free numbers, call tracking analytics and voice APIs. Our tools help developers, carriers & publishers build useful telephony applications. CallFire is located in Downtown Los Angeles and is comprised of a friendly group of intellectuals with aspirations to revolutionize how companies do business.

For your reference

Patrick Michael Kane – Technology driven political advocacy expert

Website: http://www.actionkit.com

Brian Donahue – Political Consultant & Founder of Craftdc.com

Website: http://www.CraftDC.com

Dan Siroker Video: “How We Used Data to Win the Presidential Election” Stanford University & Dan Siroker – the former Data Analytics Manager for the Obama campaign.

Youtube: http://www.youtube.com/watch?v=71bH8z6iqSc

Election Assistance Commission – Data from 2008 http://www.eac.gov/News/press/eac-releases-data-from-2008-presidential-election

Contact:

Becky Siegel

213-221-2218

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Related Callfire Press Releases

Dallas, TX — September 11, 2009

A Better Answer Inbound Call Centers recently hired SEO 1 Services, Dallas-based internet marketing consultant to ensure its position as the most award-winning call center of its kind. A Better Answer, which has locations in Dallas, Houston, and Fort Worth, provides a wide variety of call center services such as telephone answering, executive secretarial services, mail services, order entry services, and voice mail services. A Better Answer also employs live, bilingual telephone receptionists to meet the growing and varied needs of the community. And each of its regional offices specializes in services unique to the needs of its community.

In addition its numerous awards from the Association of TeleServices International, A Better Answer was recently named one of the Best Places to Work by the Dallas Business Journal. Given the wide recognition of its achievements, A Better Answer decided to team up with SEO 1 Services in order to create more visibility and make the public increasingly aware of the diversity of services it offers.

‘We provide such a wide range of services for our customers that we felt that we needed to let our potential customers know both what we do and the kind of service they can expect from us,’ says Jessica Janosko of a Better Answer. “SEO 1 Services has the expertise that we are looking for in SEO consultant as we seek to let our potential customers know just how much we can do for them.”

SEO1 Services specializes in organic search engine marketing strategies, the kinds of strategies that A Better Answer needs in order to spread the word about its areas of expertise and its award-winning services. While many online businesses choose to use Pay-Per-Click (PPC) advertising, SEM is a long-term strategy focused on a creating global visibility to potential customers. A Better Answer is confident that this strategy will draw customers to their services.

About A Better Answer:

A Better Answer call services is a award wining answering services provider specializing in telephone answering, executive secretarial services, mail services, order entry services, and voice mail services.

http://www.abetteranswer.com

About SEO 1 Services:

SEO 1 Services is a search engine marketing company specializing in online visibility solutions by increasing its clients’ ranking and positioning in popular search engines. Leveraging over three decades of combined internet marketing know-how, SEO 1 Services’ integrated approach creates highly targeted optimization campaigns that deliver online visibility, web traffic and internet business objectives. SEO 1 Services’ certified consultants drive the innovation, the proprietary technology and optimization methodologies that have delivered our clients’ success.

http://www.seo1services.com

Tel: 888-751-1114

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Related Inbound Call Center Press Releases

Outbound Call Centers and Direct Marketing Campaigns

Today’s call center is a channel of communication that strings caller and business together. An outbound call center is one in which call center agents make outbound calls to potential customers on behalf of a business or client with the intention of selling products or services to the individual. Calls made from the outbound center can include telemarketing, sales or fund-rising calls as well as calls for contact list updating, customer retention campaigns,  sending messages or reminders, surveys or verification services.

The use of outbound call center is undergoing enormous growth due to importance attached by companies to customer care, telemarketing for product offerings, growth of direct marketing etc. Telemarketing is growing and information lines are forming part of many product service offerings. The growth of direct marketing has also contributed to the popularity of outbound call centers as a means of reaching targeted customer bases.

Today, outbound calling is an important part of modern sales and marketing. It is critical for any lead generation campaign. No doubt telephone is the most effective communication means for targeting your prospects in no time. Telemarketing is one of the important features of outbound call centers. The staffs are trained in customer service and techniques to sell your product/services and professionally conduct your campaign.

Outbound telemarketing can be used by itself or with other methods of direct marketing such as direct mail follow-up or e-mail follow-up. It delivers your message directly to your prospect and allows for immediate interaction. No other medium can provide this instant marketing feedback. Telemarketing services is the calling area of a direct marketing campaign and can fit in with any call to action, up sell or cross sell. It can allow companies to not only learn more about and from their customer base, but it can also provide direct access into their customer’s lives and homes.

With ever-rising competition, it has become all the more important to reach out to your customers.  Direct marketing campaigns plays a critical role in the success of a company and the launch of a new product or service. Most companies rely on some form of direct marketing to acquire new customers and generate additional revenue from existing customers.

 The challenges faced by marketing departments of outbound call centers are not significantly different from that of past. As always, the main goals are to convert more prospects into customers and retain and increase revenues from existing customers. But what has changed really is the complexity of the marketing landscape. Due to the rise of personalization and segmentation, customers expect to receive highly targeted communications. The number of channels through which to reach customers has expanded which includes e-mail and the Web. That’s why today’s customer often use more than one channel to find information and purchase products and services.

The four basic elements of outbound campaign includes-

Make a list or database of customers or prospects you plan to communicate via telephone, e-mail, the internet etc. This database is the least expensive and most important element of your direct marketing campaign.

The message or information, which you are going to provide to your prospects play a major part in your program’s success or failure. It should be well-written keeping your customers in view.

Dialogue used to communicate your message and persuade the target to respond favorably or cooperate plays a very important role.

There is no substitute for experience. A good service representative knows how to handle objections, probe for need and close the deal.

 Outbound call centers are the proven tools in preserving and growing sales as well as providing as essential pipeline of market intelligence.

Find More Outbound Call Center Articles

Tele-Response Center, Inc. (TRC) of Philadelphia acquires TeleStar Marketing of Media, PA to grow its outbound and inbound call center outsourcing services to the Cable and Entertainment, Nonprofit, and Financial Services industries

Philadelphia, PA — July 7, 2005 — Tele-Response Center, Inc. (TRC), a growing provider of call center and direct response outsourcing services, has acquired TeleSTAR Marketing, a Media, Pennsylvania-based call center firm specializing in cable industry sales and support programs. This transaction was completed on July 1, 2005.

The acquisition gives TRC an expanded suite of capabilities, including inbound call center outsourcing and cable industry-related expertise.

This acquisition continues the track record of growth in both the size and the scope of capabilities that we can offer our commercial and nonprofit clients,” said Stuart Discount, CEO of TRC. Historically we have excelled at providing direct response analytics, direct mail fulfillment and outbound customer/donor acquisition telemarketing services. The TeleSTAR acquisition not only adds inbound call center outsourcing support capacity, but also brings with it an excellent group of talented employees that has a history of outstanding performance in the cable industry.”

With this acquisition, TRCs valued customer relationships expands to include many cable TV companies as well as firms like HBO, Showtime Networks, TV Guide and other great entertainment clients. By being part of TRC we have access to a diverse group of clients that should help us continue to expand our presence in the cable industry,” says Mickey Diamond, Senior Vice President of TeleSTAR. We can easily add the resources of TRCs three other call center operations in Pennsylvania and West Virginia to add capacity for our existing clients.”

About Tele-Response Center, Inc.
TRC specializes in business to business and business to consumer
integrated database analytics, inbound and outbound call center outsourcing, and direct mail communications and sales programs. It is one of the premier providers of fundraising and membership development in the nonprofit arena. TRC’s commercial division has successful experience supporting cable companies, financial institutions, credit card, mortgage companies with sales and lead generation services.

Inquiries should be directed to:
Jeffrey Plaut
Tele-Response Center, Inc.
215-333-5900 x307

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Mystique Event Marketing, a leading provider of fundraising and event marketing services has successfully deployed the Indosoft Call Center Solution and Predictive dialer to upgrade its existing contact center at Hamilton, Ontario.

Fredericton, NB — March 26, 2008 — Indosoft Inc. has successfully installed its Predictive Dialer at Mystique Event Marketing. Mystique, a leading provider of fundraising and event marketing services, selected the Indosoft Outbound Contact Center Solution to upgrade its existing call center at Hamilton, Ontario. As a result, Mystique has been able to meet the growing demand for its professional fundraising services.

“Fundraising requires sophisticated sorting tools with a robust database. Indosoft Outbound Contact Center Solution is a perfect fit for us and provides this with a dynamic dialing engine capable of Agent ready, Preview and Predictive Dialing” says Steve Koch, General Manager of Mystique Event Marketing.

“In the very first month of operation, our productivity per hour has increased by over 25%. The self pacing Predictive Dialer from Indosoft requires little oversight and therefore our staff could focus on managing the floor. This has resulted in us taking up more work and thereby expanding the workforce to capitalize on the efficiency of the Dialer.”

Rajan Iyengar, President of Indosoft Inc., describes the comprehensive solution Indosoft offers: “We provide a robust, stable call center platform, capable of running multiple concurrent campaigns effortlessly. Our Call Center Solution has a unique Script Builder to build custom scripts for each campaign. It takes little effort to setup a campaign with unique call dispositions, custom scripts, Caller-ID, Dropped Call Recording and a Verifier/Closer Q. With Asterisk as the underlying PBX, Indosoft provides an extremely powerful platform for outbound Dialing with seamless integration between TDM and VoIP”.    

Indosoft Inc. (http://www.indosoft.ca) is a leader in the application of Computer Telephony Interface (CTI) and Voice over IP (VoIP). Indosoft provides fully blended solutions for Contact Centers, Audio Conferencing systems, Real-time call blocking for Do Not Call list enforcement, Hosted PBX, Call Center Applications, Predictive Dialer, IVR and Voice Recording technology based on Asterisk PBX.

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Mortgage marketing firm, Best Rate Referrals, acquires leading predictive dialer and call center solution, Magnalogix.com.

Las Vegas, NV — September 11, 2008 — Leading marketing firm, Best Rate Referrals, finalizes takeover of leading hosted call center solution Magnalogix.com. Magnalogix is a leading VoIP hosted call center provider located worldwide specializing in call center solutions and predictive dialer management. Magnalogix has been providing VoIP support since 2001 and will continue to do so under Best Rate Referrals.

Best Rate Referrals is a leading marketing company in the mortgage, real estate, and insurance industries. After years of lead generation through their American call center, Best Rate Referrals has built a name for itself providing quality products with unmatched customer service. Since their inception, Best Rate Referrals’ goal is to provide their clients with various marketing avenues that create a positive ROI. Magnalogix will continue that goal by providing an affordable dialer service for call centers worldwide.

Contact Magnalogix:
Zach South
866-460-6611

Contact Best Rate Referrals:
Raymond Bartreau
800-811-1402

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|
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl