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— January 15, 2004

In 2000 Holden Communications purchased The Product Line, a 19-year-old TeleServices company, which has been co-branded as Holden Marketing Support Services for the last three years. In a commitment to more focused branding ?The Product Line? name will be retired in the first quarter of 2004. The Company will be known solely as Holden Marketing Support Services and will continue as a division of the Holden Direct Marketing Group.

In demonstration of Holden?s commitment to Marketing Support Services as a core competency, George Holden, Chairman of the parent company, announced that Holden MSS will now have its own direct President and General Manager, Dennis King. Jim Moody will continue as President of the Holden Direct Marketing Group?s Printing and Direct Mail marketing divisions. Mr. King comes to Holden MSS internally from Holden Graphic Services. Along with this change comes a new focus on Sales, with Tom Dawson remaining as Vice President of Sales for our Print and Mail operations, and Steve Bell assuming the role of Vice President of Sales for Holden MSS.

The Product Line has significant name recognition in the TeleServices industry, which led to the co-branding. Holden MSS includes TeleServices as part of Holden?s broader emphasis on comprehensive marketing support, which includes Marketing Program Services, Fulfillment, eCommerce Support Services, Printing and Direct Mail Marketing. The name Holden Marketing Support Services better reflects the comprehensive support services provided to our customers.

Dennis King affirms the importance of TeleServices to the future, ?Holden?s strategy of providing comprehensive marketing support requires robust order processing and inbound call handling environments. The purchase of The Product Line began our plans to expand marketing support services.?

The Product Line?s inbound sales environment has been greatly expanded over the last two years with the addition of 120 dual-wired inbound/outbound Call Center seats and with a new state-of-the-art Marketing Support Services facility in Denver, Colorado. Other TeleServices expansion includes significant upgrades to Call Center hardware and software.

Holden brings 64 years of stable, private ownership to Holden MSS and national recognition in the Marketing Support Services industry. With seven facilities, 18 sales offices nationwide and over 700 employees, Holden is a leader in Marketing Program Services.

Holden Marketing Support Services continues to grow and is now the 36th largest Call Center in the U.S. while managing 300-400,000 literature and 75,000 product orders per month through its Global Fulfillment Center in Denver, Colorado. Holden MSS is a division of the Holden Direct Marketing Group, which is a Top 80 printer and a Top 10 direct mailer nationally. Holden combines this range of services to provide comprehensive, consultative marketing support to mid and large-size companies.

For further information: contact Erin Fisher at efisher@holdenmss.com, or call 1-720-374-3700.

Holden MSS, 5000 Lima Street, Denver, Colorado 80239

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