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Modesto, CA — August 02, 2011

Modesto commercial real estate company Benchmark Commercial Real Estate Services today announces that it has negotiated a 20,000 square foot call center lease in the Innovative Technology Business Park for Reply!, Inc. bringing 200 professional jobs to Modesto, California. Reply! chose to expand to Modesto because of the ready call center workforce, proximity to the company’s headquarters, and the quality of life and affordable cost of living for Reply!’s employees.

?We anticipate growing to 200 employees at this location over the next 12 months,? says Reply! CEO, Payam Zamani. “The Central Valley offers a great opportunity for call centers. Modesto has call center ready experts and a business-friendly environment.”

The proximity to Reply!’s company headquarters in San Ramon, CA made Modesto a logical choice. “While many technology companies have chosen to locate their call centers out of state, we found the efficiency of being near our corporate headquarters makes the Central Valley an excellent choice,” says Zamani.

Ryan Swehla with Benchmark Commercial Real Estate notes that real estate prices certainly helped the decision. Rental rates in the Central Valley are typically 30% to 50% less than the Bay Area. “We helped negotiate an excellent lease for Reply!, Inc. by taking advantage of the opportunities available in the declining Modesto commercial real estate market.” Their new office is a fully-equipped call center built in 2002.

“We are proud of the opportunity to represent an excellent company and help bring needed professional jobs to our region,” says Swehla.

About Reply!, Inc.

Reply.com operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click? or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes. To learn more about Reply!, visit http://www.reply.com.

About Benchmark Commercial Real Estate Services (http://www.benchmarkcres.com/)

Founded in 2009 by Joe Muratore and Ryan Swehla, Benchmark Commercial Real Estate Services serves the Modesto commercial real estate brokerage and property management needs of the Central Valley. Benchmark’s team of a half dozen energetic professionals works hard to represent the interests of the property owners and tenants they represent.

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