LadatelUSA.Com Introduces New Collect Calling Service Customized for Hispanic & Mexico Consumers 001-800-LADATEL (001-800-523-2835)
Los Angeles, CA — April 15, 2005
LadatelUSA.Com, a leading provider of international telecommunications services to Spanish-speaking consumers, today announced the completion of a new service customized for the fast growing Hispanic population, the largest ethnic marketing group according to U.S. Census Bureau statistics.
The new service includes an enhanced “LadatelUSA,” a toll-free access service that lets callers in Mexico place collect calls to customers in the U.S., Canada or Mexico using an automated attendant. This innovative service is only 25c per minute (2.5 Pesos MXN), an unheard of innovation in the highly competitive traditional collect call services, and now works from any phone in Mexico, including pay phones, without the need of a prepaid card.
According to Jorge Delgado, a spokesman of LadatelUSA.Com, a strong focus on the Hispanic market clearly differentiates our company from the competition. “Unlike other providers that try to be all things to all people, we want to establish LadatelUSA.Com as the preeminent phone company for Spanish-speaking consumers by supporting their special calling needs and preferences,” says Delgado. “We feel that our unheard of low-cost services and in-language support further distinguishes us in this burgeoning market.”
According to a recently published report prepared by Insight Research Corp., Hispanics will spend more than $ 65 billion on local, long distance and related telecom services this year (see: http://www.insight-corp.com/reports/ethnic2.asp) (http://www.insight-corp.com/reports/hispanic04.asp). The report also reveals that Hispanics are heavy users of local, long distance and international calling programs in addition to spending more than the general market on value-added features. These trends are reinforced by LadatelUSA.Com’s regular customer surveys, demonstrating that more than 90 percent make frequent calls to Mexico, more than 20 percent receive collect calls from Mexico and more than 70 percent use prepaid cards to lower their monthly telecom expenditures.
All LadatelUSA.Com service recordings are provided in Spanish, which ensures that its customers, the majority of whom speak Spanish at home, fully understand system prompts and messages. In addition, LadatelUSA.Com’s customer service efforts are built around a team of more than 150 bilingual professionals with offices in Los Angeles California, Longview Texas and Monterrey Mexico. Outbound call centers in Mexico are also staffed with bilingual professionals who appreciate the cultural nuances of Hispanics from different countries of origin.
For those of Hispanic origin in the USA, Canada, Puerto Rico, Jamaica, Bahamas, Bermuda, the U.S.V.I. or the Cayman Islands, a similar toll free service number is available by simply dialing 1-866-238-2929. The same rates and service applies.
About LadatelUSA.Com
Los Angeles-based LadatelUSA.Com is a competitive carrier with a comprehensive set of local, long distance, international and enhanced calling services for more than 100,000 local and more than 300,000 long-distance Spanish-speaking customers nationwide. With a strong focus on the Hispanic marketplace, the company serves many of the top Hispanic markets including Los Angeles, New York, Miami, San Francisco, Houston, San Antonio, Dallas, McAllen (Texas), Los Angeles, and San Diego. LadatelUSA.Com employs more than 150 bilingual professionals and specializes in delivering competitive telecommunications services to a growing base of residential and small business customers. For more information visit the company’s web site at http://www.LadatelUSA.Com.
Contact:
LadatelUSA.Com
Jorge Delgado
jorgedelgado@ladatelusa.com
213.255.2077
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