Compare Call Center Software

Cedar Rapids, IA — March 24, 2004

The AdTrack Corporation, (http://www.adtrack.com) a provider of Customer Acquisition Management solutions, announced today its E-mail Services Package. The new service is designed to automate and speed processes involved in building prospect interest. The package includes e-mail nurturing, e-mail follow-up, and e-mail fulfillment. E-mail nurturing is intended to build the interest of prospects until they are sales ready leads. E-mail follow-up gathers profiling information for raw inquiries so that the lead can be properly addressed as either sales ready or a prospect for nurturing. E-mail fulfillment supports regular fulfillment activities by allowing a faster response to each inquiry.

AdTrack is a provider of Customer Acquisition Management solutions, a total solution encompassing: comprehensive prospect data capture, qualification and ranking, distribution, sales force automation, fulfillment, and instant reporting for sales and marketing.

?Not every inquirer is ready to buy immediately,? said Justin Saylor, Marketing Director of AdTrack. ?The E-mail Services Package is designed to move our clients? prospects along in the buying cycle rapidly in a very cost effective manner.?

AdTrack, an innovator in Customer Acquisition Management, addresses the disparate needs of sales and marketing professionals by combining the tools required for marketing’s lead management needs (SmartLead) and sales? contact management needs (Opportunity Manager). This approach maintains the integrity of original inquirer data, whether it comes from trade shows, events, advertising, or other promotions, for analyzing return on marketing dollars, and also provides all the sales information necessary to turn the lead into a customer.

AdTrack offers a comprehensive set of customer acquisition management solutions, including hosted applications and integrated professional services:

·Lead Management

·Accurate measurement of return for client advertising

·Sales Force Automation and sales forecasting

·Sales and Marketing data mining and reporting

·Initial lead capture from all sources

·Prospect qualification, screening and distribution

·Print-on-demand services and fulfillment

·Inbound/Outbound Call Center

AdTrack’s hosted applications and integrated services provide end-to-end solutions in acquiring customers more efficiently and effectively. Established in 1981, the company is the founder of Customer Acquisition Management.

Headquartered in Cedar Rapids, Iowa, the firm employs 70 people and has an international presence with offices in Los Angeles, Kansas City, and an affiliated European network headquartered in London.

SmartLead is a registered trademark of AdTrack Corporation in the United States.

Contact: Stephanie L. King

(800) 735-3237 ext. 1757

SLK@adtrack.com

More Outbound Call Center Press Releases

No comments