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— August 24, 2010

Relatrix, the leader in Online Contact Center solutions for the K-12 education market, today released an attendance case study piloted at Martinsburg High School, in Martinsburg, West Virginia. The study demonstrated how two of Relatrix’s modules – EZCommunicator and EZDialer, contributed to the school setting a record breaking daily and annual attendance rate.

“Using EZCommunicator and EZDialer to email, text and call home and cell phone numbers, increased our parents’ awareness of student absenteeism,” said Regina Phillips, Martinsburg High School principal. Beginning in 2009, the attendance study charted new territories using a integrated form of electronic communication to alert parents of student absences.

Martinsburg High School is a suburban school with a student population of 1,731 students. The school is within 30 miles of the Maryland and Virginia borders. The school experienced a drop in daily and annual attendance rates from 2007 to 2008. To counter this trend Principal Phillips implemented the Relatrix EZCommunicator and EZDialer modules. “As a result of Relatrix’ Online Contact Center, the administration saw a faster response from parents for excused absences and in the event the student was skipping class, parents worked more collaboratively with our staff and supported the consequences for student’s actions,” she added.

Over the past year of the study, parents told administrators how much they appreciated not having meals interrupted by the automated phone call from the high school. Calls are now made between the hours of 10 am and 12 pm to cell phones, work phones and through email and text messages. “We found our parents respond more efficiently to tracking down their child’s whereabouts and as a result, attendance has increased,” Principal Phillips added.

Choosing to use EZDialer also freed up a dedicated phone line and computer at the campus. “Relatrix hosts and delivers its software services from a secure data center so that schools do not have to purchase added computing resources and IT staff are not burdened with ongoing support and maintenance,” said Mark Franke, President of Relatrix. “This web-based software service is easy to use; and with the increased per-pupil funding we receive for improved attendance we saw a payback of 20 times our cost,” concluded Principal Phillips.

Relatrix is celebrating 10 years of serving the K12 education market as the leader in Online Contact Center Solutions. Over the past 10 years Relatrix developed and extended online communications to empower schools, communications departments and entire districts to improve communication with diverse audiences in their local communities.

Headquartered in Evergreen, Colorado the company operates offices in Texas and Virginia. Relatrix hosts and delivers its software services from a secure data center so that schools do not have to purchase added computing resources and IT staff are not burdened with ongoing support and hardware and software maintenance.

Download the case study at – http://www.relatrix.com/about-us/news-events/whitepapers

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