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Gurgaon, Haryana, India — June 24, 2008

Drishti-Soft Solutions announced today that Technology Marketing Corporation’s (TMC) Customer Interaction Solutions magazine (http://www.cismag.com) has named DACX? Ameyo as a recipient of a 2008 IP Contact Center Technology Pioneer Award. Customer Interaction Solutions has been the leading publication in CRM, call center and teleservices industries since 1982.

“At Drishti, we are working towards bringing a jaw-dropping price-performance proposition to contact centers and enterprise who need feature-rich and flexible IP-based technology infrastructure. Drishti offerings are aimed at becoming the de facto communication technology for contact centers and enterprises in rapidly-emerging countries,” said Ankur Sharma, Marketing Manager at Drishti. “Our solutions not only solve our customer’s most ubiquitous problems, but also give them the ability to implement their innovative ideas in practice with an adaptable, flexible technology platform. TMCNet’s award recognizes Drishti’s efforts of creating and delivering world class communications solutions to enterprises.”

DACX Ameyo? has been created with the philosophy of empowering Contact Centers and Enterprises in the rapidly emerging countries to respond to their ever-changing business needs, while providing the ultimate experience to their esteemed customers. As Contact Centers and Enterprises evolve, organizations often need to go back to the drawing board when new process requirements emerge. With DACX Ameyo?, the migration effort will be seamless, and development, implementation and support costs shall be considerably mitigated. DACX Ameyo? can be modeled according to the new requirements with its SOA and MDA based architecture – enabling rapid development of new capabilities and features in record time, and easy scalability with minimal investments.

“The comprehensive communications suite has been designed with a view to offer need-based business packages as per specific requirements of enterprises with processes and business models across different verticals. This approach empowers Contact Centers and Enterprises to extract the most from their technology while keeping their technology costs manageable,” said Sachin Bhatia, co-founder and VP, Business Development at Drishti. “For instance, a voice only Call Center can go for a specific package, whereas a multi-media, distributed Contact Center can go for another. Both have an option of availing additional capabilities as their business demands evolve.”

DACX Ameyo? ensures business availability for Contact Centers and Enterprises so that businesses are always accessible to their ecosystem comprising of customers, partners, vendors and departmental units. It is already powering communications for the world’s largest jewellery network, and one of India’s leading research and advisory-based stock broking house. Additionally, it is catering to the communication requirements of many contact centers in India, and other emerging countries.

The 2008 IP Contact Center Technology Pioneer Award recognizes companies that have created a groundbreaking, successful IP contact center product or service.

“Drishti-Soft Solutions has proven to our editorial team at Customer Interaction Solutions that DACX? Ameyo? is a groundbreaking IP contact center technology. DACX? Ameyo? has been designed with the needs of the contact center market in mind and the potential of IP behind it and deserves this significant honor,” said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Interaction Solutions. “With technology as the key to the success of any call center, it is my pleasure to recognize Drishti-Soft Solutions for bringing advanced, pioneering technologies to market while providing high quality and superior applications.”

The IP Contact Center Technology Pioneer Award winners will be highlighted in the July, 2008 issue of Customer Interaction Solutions magazine.

About Drishti-Soft Solutions Pvt. Ltd.:

Drishti is a leading provider of Contact Center Software and Enterprise Communications Suite. Drishti offers Communications Technologies that empowers enterprises to dynamically manage Business Processes, Interactions, Workforce and Service Levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a service).

With its comprehensive and adaptive communications solutions, Drishti powers customer service, telemarketing & sales, collections, financial advisory, and many such processes across various verticals such as Telecom, Technology, Financial Services, Outsourcing and Travel & Hospitality. Please visit http://www.drishti-soft.com for more information.

About Customer Interaction Solutions:

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit http://www.cismag.com.

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