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Cloud Telephony is on-demand voice services provided by a hosted, dynamically scalable, often virtualized, deployment of voice infrastructure that can manipulate inbound and outbound calls through a simple programmable interface.

Los Angeles, CA — May 19, 2009 — The term Cloud Telephony is being tossed around as a catchphrase these days, much like “Voice 2.0” or “Telephony Application Provider.” Picking the right partner is essential to providing a great telephone experience to your customers. The Cloud Telephony team at CallFire has experience deploying scalable call tracking systems and cloud call centers using open source technology for over six years. Today, CallFire released this list of essential features and characteristics of reliable Cloud Telephony providers.

CallFire

REINVENTING TELCO, IN THE CLOUD

On-demand Cloud Telephony systems abstract the complexity of deploying highly available phone systems. An enterprise-grade cloud telephony platform should provide scalability, high availability, programmable integration and useful dashboards with reports. The market is becoming increasingly saturated with unreliable providers and hype. Here’s what you should really be looking for:

ESSENTIAL FEATURES

Scalable IAAS (Infrastructure as a service)
It’s important your provider can deliver high-volume outbound or inbound campaigns, on-demand. This is where the “cloud” matters for the enterprise. Does your system need to handle bursts of 10,000 simultaneous voice calls? If so, be sure to ask if it can.

Customizable IVRs
Users should be able to create powerful, standards compliant, dial plans that don’t tie you to any one Cloud Telephony vendor. Look for VoiceXML or CallFireXML compliance.

IVR Builder GUI.
This is useful for users who don’t want to learn complex languages to get their voice services up and running in minutes.

API, Web & Mobile interfaces.
Multiple interface options ensure real-time, location-independent, management of your voice services.

Reliable Text-To-Speech.
Make sure your Cloud Telephony platform plays crisp, delay-free sound. Providers may use inexpensive TTS engines, resulting in sound delays and call quality degradation.

ESSENTIAL CHARACTERISTICS

Experienced Tech Support
Cloud Platforms are only as good as your NOC & technical team. Expect hands-on developer support and ticketed troubleshooting for your account.

Ease of use
Find a provider with a great dashboard that provides (at minimum) phone number provisioning, campaign summaries and comprehensive reporting.

Distance from headaches
Find a provider with a proven track record of reliability. Ask for references and delegate your Cloud IVR to a battle-proven team. Developing a SIP server farm is not trivial. Alleviate the burden of managing multiple providers, troubleshooting DTMF detection, supporting internationalization and maintaining call quality.

Outsource your on-demand Cloud Telephony needs, to the experts. Visit www.CallFire.com for more information.

About CallFire.com
A Cloud Telephony company with over 12,000 business customers. Our services include Hosted IVR, Cloud Call Center, Call Tracking, Click-To-Call, Phone APIs, Voice APIs, VoiceXML and more.

Media contact:
David Troy, CallFire
213.221.2215

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