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The Benefits of using Outbound Call Centers for Outbound Telemarketing

Even in the midst of today’s tough economic times, outbound call centers are one of the highest ranking and popular of industries. Small and large businesses are benefiting financially in more ways than one from the results produced by outbound telemarketing.

Outbound call centers take the time and resources to perform the hiring process so the client doesn’t have to. Extensive testing and background checks are completed prior to acceptance and hiring of qualified individuals to work for outbound call centers. Agents also continually receive further training through educational seminars and webinars to become skilled telephone professionals who are prepared to handle every type of customer. This enables outbound call centers to offer only the most extensive experience in outbound telemarketing.

The benefits of an outbound call center for businesses are numerous. Clients see decreases in the expenses normally paid to employees and overhead costs while increasing profits.

Qualified agents of outbound call centers are either employees or individual contractors. Clients pay the outbound call center for the customized program. The outbound call center is responsible for paying employee taxes, wages, workman’s compensation, and insurance since the agents work for the outbound call center.

Outbound call centers define the client’s objectives and customize programs to meet the needs of the client. Tailored software reduces operational and overhead costs and improves customer satisfaction. Outbound telemarketing is more efficient, effective, and meets or exceeds service objectives. Outbound telemarketing increases operating performance, sales and profits, and the number of appointments and leads. A larger customer base is achieved by reaching more potential customers on a national or even world-wide level. Outbound call centers provide clients with statistical reports in a customized format.

Though only the most professional outbound telemarketing agents are employed, the outbound call center continually monitors their agents to promote responsible outbound dialing practices. The outbound call center plans, monitors, and manages quality services for clients and responds quickly to any needed changes. Outbound call centers tape record calls for audio monitoring and also for the client’s records.

Outbound call centers strictly adhere to and enforce the Federal Trade Commission’s telemarketing sales rules concerning disclosures and misrepresentation by telemarketers. The use of automatic telephone dialing is regulated according to the Federal Communication Commission’s Telephone Consumer Protection Act of Governing Unwanted Telephone Solicitation. Proper Do Not Call (DNC) procedures are also in effect according to the National Association of Securities Dealers (NASD) Rules of Fair Practice, Rule 3110 concerning the Do Not Call list. Confidentiality of records and client information is understood and adhered to by the outbound call center and all outbound telemarketing agents.

Working as an outbound telemarketing agent is not for everyone. Outbound call centers employ only those individuals with the background, skills, and personality required to provide high quality service to clients. Agents must be able to handle every type of customer from the irate to the talkative. Agents must be able to take control of a situation while remaining polite and courteous to attain a positive result. Outbound telemarketing agents sometimes have to think quickly in unpredictable situations. Immediate results will be enjoyed by the client who chooses an outbound call center for their business.