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— January 18, 2003

[Cedar Rapids, Iowa – January 14, 2003]- AdTrack Corporation (http://www.adtrack.com?OL021062) announced plans today to integrate Microsoft Outlook into their latest product, Opportunity Manager (http://www.adtrack.com/ol.htm?OL021062), which, along with their flagship product, SmartLead, forms a seamless sales force automation ( SFA ) and lead management tool. The integration, slated for the second quarter of this year, will allow messages sent from Outlook to be attached to appropriate opportunities, contacts, or accounts within the comprehensive web-based tool, providing vital information and tracking for both sales and marketing.

“Because of the dual capabilities of our suite of products, this integration is doubly powerful.” said Henry Nicholson, President of AdTrack, “Not only will this improve efficiency on the front end, facilitating accurate communications during the sales process; it will provide clarity on the back end, allowing visibility to communications while examining outcomes of specific sales leads.” The integrated environment of the AdTrack system will allow messages attached to sales leads to follow these leads through their lifecycle, from initial opportunity to sale. In addition, it will allow visibility to the same messages as managers review the outcome of each opportunity.

AdTrack, an innovator in response management, addresses the disparate needs of sales and marketing by combining the tools required for marketing’s lead management needs (SmartLead) and sales’ contact management needs (Opportunity Manager). This approach maintains the integrity of original inquirer data for analyzing ROI on marketing efforts, and also provides all the sales information necessary to turn the lead into a customer. According to Jim Obermayer, the company’s Vice President of Sales, “It’s a ‘closed-loop’ system whereby all leads can be tracked from initial contact to sale, and sales outcomes can be tracked back to their source, allowing for accurate ROI measurement on marketing dollars.”

AdTrack offers a comprehensive set of professional services in one convenient web-based system. These services include:

Lead Management

Accurate measurement of the ROI for client advertising

Sales Force Automation and Financial Reporting

Initial lead capture from all sources

Prospect qualification, screening and distribution

Collateral print-on-demand services and fulfillment

Inbound and Outbound Call Center

About AdTrack

Since its inception in 1981, AdTrack has been the technology innovator in lead management and customer development. AdTrack’s core web-based services – sales lead management, sales force automation, fulfillment and flexible reporting tools – allow companies to close the loop on generated leads and, therefore, improve both marketing and sales results.

Headquartered in Cedar Rapids, Iowa, the firm employs 80 people and has an international presence with offices in Chicago, Los Angeles, Kansas City, and an affiliated European network headquartered in London.

SmartLead is a registered trademark of AdTrack Corporation in the United States

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